Sony - Jk Wedding Dance

EXECUTIVE SUMMARY Sonys trip the light fantastic Label conclave (JLG) has been apprised by YouTube that a homemade television system coroneted JK conjoin Dance is using their copyrighted euphony without authorization. The painting features a hip hop influenced dance at the wedlock of Jill Peterson and Kevin Heinz, performed to the music of JLGs artist Chris embrown. Aided by the inventions novelty and Browns distinctly hear music, the film has gone viral and garnered approximately 33 meg views in the last six months. Browns usual shape has recently taken a beating owe to his condemnation in a domestic violence case, and it has adversely squeeze sales of his music. Since this video also presents an opportunity to legalise its content, JLG require to decide how to approach this copyright infringement issue. charm pickings a decision, JLG needs to consider the financial, legal and PR implications of its actions. It is cognizant that JLG should monetize the vide o by negotiating agreements with YouTube, Peterson and Heinz and organic eachy rear Browns music.

[Word Count = 164] ? display panel OF content EXECUTIVE SUMMARY3 TABLE OF CONTENTS4 SITUATIONAL ANALYSIS5 PROBLEM STATEMENT7 OPTIONS7 military rank CRITERIA7 evaluation OF OPTIONS8 Option 18 Option 28 Option 38 RECOMMENDATION9 ACTION PLAN9 REFERENCES11 ? SITUATIONAL ANALYSIS The Marketing and Digital Media (MDM) group for the Jive Label Group (JLG) at Sony Music is accountable for all aspects of artist marketing, with a focus on direct-to-consumer strategies and monetization of naked as a jaybird media products. In the past year, social media, or net lettuc e based software that facilitates the creati! on and exchange of user-generated content has seen detonative growth. Social networking site Facebooks users increased 3 times, patch microblogging site Twitters users increased 18 times. The conglomeration time spent on social media also grew ~2.5 times, from 7 to 17 minutes. In addition to these, YouTube, Googles extremely best-selling(predicate) video sharing...If you want to get a full essay, format it on our website: OrderEssay.net

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