Palladium Door

Recommendation: It would be in the best interest of atomic number 46 inlet, Inc. to develop a formal goop program and dumbfound scoop contracts with willing dealers. Problem story: Should palladium Door, Inc, a privately owned regional manufacturer of residential and moneymaking(prenominal) store doorsteps, develop a formal exclusive enfranchisement program to help solve the distribution schema break through? Facts: Market * residential garage door name awareness is very(prenominal) low * Steel garage doors account statement for 90% of industry gross gross revenue * residential garage door industry expected to post gross revenue of $2 meg in 2003 * Projected 2004 sales of residential garage doors to the home remodeling mart were up 2.4% to $2.05 billion * have for successor garage doors is up with many customers replacing aging woody garage doors with new poise garage doors * mugwump retailers had sales of $348.5 o ne thousand thousand in 2003 palladium Door Inc. * in camera owned garage door manufacturer. * In 2003, sales were $9.2 one million million million * In 2003, they had a net income of $460,000. * Manufactures insulated and non-insulated steel doors.

* 70% of sales comes from exclusive dealers * then 30% of sales came from non-exclusive dealers Competition * Competitors accept Clopay Corporation, Overhead Door Corporation, Wayne-Dalton Corporation, Amarr Garage Doors, and Roynor Garage Doors. * Home Depot, Menards, and Lowes Companies sell antagonist brands in their stores * atomic number 46 Door, Inc. is one of the littler regio nal garage door manufacturers in the industr! y Assumptions: 1. sales for Palladium will augment by 36% in 2004 2. Total sales for Palladium will equal $12.5 million in 2004 3. Industry-wide, residential garage doors sold to the home remodeling market will equal $2.05 billion in 2004 Analysis: Palladium Door, Inc. is looking to expand their overall sales in the steel garage door market. Palladium is a smaller...If you want to thrum a full essay, pose it on our website: OrderEssay.net

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