The Video Game Industry

The video zippy console manufacture (VGCI) is one which continues to subscribe to at a rapid rate. Currently, we are witnessing the second extension of the video peppy consoles, the leaders companies universe Microsoft, Nintendo and Sony. Wherever in that location is such a market, with an opportunity for growth and a rumbustious rivalry, the internal and external factors will always train to be exploited and minimised as much as feasible to solve a competitive advantage over opposite firms. A sound outline of the micro and macro culture environment for an brass section is imperative for its success. An organisations marketing outline should reflect its objectives while considering the firms micro-environment. The macro environment is an important fragment to consider for an organisation as these external violences commode either pose great opportunities to lay down a larger market share or threats which can be detrimental. For these reasons, an analysis o f a firms opportunities and threats must be undertaken. In terms of marketing, an organisations macro-environment consists of sise major forces which largely affect the organisation, a major force which has an impact on the video games industry are ethnic forces.

In recent times, cultural forces pose both(prenominal) threats and opportunities to the video game industry as this environment is do up of institutions and other forces that affect societys basic values, perceptions, preferences and behaviours, (Adam, S., Armstrong, G., Brown, L., Kotler, P. 2006. p101) which inturn determines which products consumers will obtain and their reasons for doing so. The Video game console indust ry has had much care focused on it for a var! iety of reasons, these namely cosmos game acting, being linked to or contributing to procession levels of obesity and the playing of flushed games may lead to violent behaviour. These two prevalent perceptions or beliefs are two factors which hazard the VGCI. If you want to obtain a full essay, order it on our website: OrderEssay.net

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