Branding and Communication

SUMMER INTERNSHIP PROJECT COMPARATIVE ANALYSIS OF TATA pick UP AND MAHINDRA PICK UP A Summer Internship Report for PGDM (Retail oversight) Submitted By: Aparna Sharan 11RM908 Birla Institute of Management Technology Plot no. 5, knowledge Park II, Greater noda (NCR), U.P. - 201306 squall: 0120-2323001-10, Mobile: 09818999281-284, Fax: 0120-2323002/3 Website: www.bimtech.ac.in Submitted toUnder the guidance of Mrs. Pooja MisraMr. Prasanta Jha Faculty teachTerritory Sales Manager (LCV/ICV) BIMTECHTata Motors, Jamshedpur Date of patience 20 June 2012 INDEX Sl No.| TOPICS| PAGE NO| 1.| come of tables| 3| 2.| List of charts and graphs| 4| 3.| Summer Internship Certificate| 5| 4.| Acknowledgement| 6| 5.| garner of Transmittal| 7| 6.| executive director Summary| 8| 7.| a. foundation to the Tata Motorsb. Introduction to Mahindra c. Introduction to LCV nutrition marketd. Tata preference up e. Mahindra Bolero Maxxi Truck/Pick u p| 914151617| 8.| belles-lettres Review| 18-19| 9.| Problem Definition| 20| 10.| Approach to the trouble| 21| 11.| Research methodology| 22-23| 12.| selective information outline| 24-38| 13.| Results and conclusions| 39| 14.| Limitations and caveats| 40| 15.| Recommendations| 41| 16.

| Exhibits| 42-45| 17.| References| 46| keep refine OF TABLES Sl No.| Figures| Page No| 1.| Segment Wise grocery store share| 19| 2.| Area of operation(Tata & angstrom; Mahindra)| 24| 3.| shape of Vehicle(Tata & Mahindra)| 25| 4.| Average load(Mahindra)| 26| 5.| Average load(Tata)| 27| 6.| Average kilometers(Tata & Mahindra)| 28| 7.| Where do you improvem ent your vehicle(Tata)| 29| 8.| Where do y! ou serving your vehicle(Mahindra)| 30| 9.| Why do you service your vehicle at dealer(Tata & Mahindra)| 31| 10.| Why arise dressedt you service your vehicle at dealer(Tata & Mahindra)| 32-33| 11.| spear carrier features/Suggestions for...If you want to get a blanket(a) essay, order it on our website: OrderEssay.net

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