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Sunday, October 13, 2013

Marketing

QUESTION 1 Maslows theory is based on the hierarchy of valet of necessity. According to Maslow, human behavior is related to his ineluctably. It is alter as per the nature of postulate to be satisfy. In pecking position of deals theory, Maslow identified five types and conditions of human inquire arranged in a hierarchy of their importance and priority. These require in hierarchy earth-closet be comp bed to a pyramid. At the last(a) level, on that point will be first set of unavoidably which can be described as staple fiber needs and ar universal in character. This will be followed by former(a) sets of needs. Maslows hierarchies of needs theory are physiological needs, gumshoe needs, affectionate needs, esteem needs and self actualization needs. physiological needs are the sancti angiotensin converting enzymed needs for sustaining human life. These needs imply food, shelter, clothing, rest, air, water, sleep and sexual satisfaction. Safety needs are the needs connected with the psychological fear of loss of job, property, innate(p) calamities or hazards and etc. Social needs are basic societal need of an individual. He also feels that he should be love by the other members. Social needs make tercet position in the hierarchy of needs. Esteem needs intromit the need to be respected by others, need to be appreciated by others, need to have king and finally prestigious position.
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This is the highest among the needs in the hierarchy of needs advocated by Maslow. Self actualization is the desire to become what one is equal of becoming. It is a growth need. However, Maslows theory has many disadvantages. Maslows theory is everyplace alter and is ! based on human needs only. thither is lose of direct cause and effect relationship betwixt need and behavior. The theory has to refer to other motivating factors ilk expectations, get laid and perception. The pattern of hierarchy of needs as suggested by Maslow may not be applicable uniformly to all categories of employees. Needs of all employees are not uniform. many an(prenominal) are satisfied only with...If you want to get a full essay, order it on our website: OrderEssay.net

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