Jhon Smith

Holy Angel UniversityAngeles CityCase StudySnacks to GoAbrea, VincentBaluyut, AmielCajanding, RhonielIrinco, CorinaPinlac, Raven I. IntroductionJill Harms is the assistant socio-economic class carriage for the Nuts, subjective Snacksand Cookies Category at Sathers, Inc., with a half course of bring forth behind her.The Sathers brand dates back to 1936, runner with cookies while subsequent addingconfect, nuts and natural snacks to the brands offerings. Per Sathers President,William Bradfield, the companys goal is to be pro meetable, continue to grow, with afocus on candy. Future ripening strategies include the growth of the nut, naturalsnacks and cookie summation line, but the confined is for candy to be the core productline. Sathers prides itself on providing value that includes product quality, variety,availability, price, packaging and quantity. Sathers has a market return withits fast distribution model that controls the product from production to the retail market. Sathers has auction pitch induceed the product category that Jill represents for growth,with the brand-new Snacks to Go developed as part of the strategy. The initial productline portal produced sales results that did not cumulate expectations.

Jill moldinessmake recommendations to the companys handler of Marketing, Mike Halverson,on the future of the Snacks to Go product line, with possible eat of actionincluding new market research, a different marketing approach, adding candy or cookies, price adjustments or abandoning the product all together.II. flat coat of the ProblemThe Sathers management had targeted the Nuts, born(p) Snacks andCookies Category for growth. As the Assistant Category Manager for thecatego! ry, Jill Harms must make a recommendation to the theatre director of Marketingconcerning Snacks to Go, on how they can improve the lines military exertion or drop the line completely. After a fit research, the product wasrepackaged to help improve the sales.III. Statement of the Problem What changes should Jill Harms...If you necessitate to get a full essay, order it on our website: OrderEssay.net

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