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[pic] [pic] PARKnSHOP GROUP MEMBERS: 21216/1A KWAN Kai Yiu (8) 040280334 21216/1A LI chi Pong (13) 040120989 21216/1A MEW bed Wai (14) 040462420 21216/1A WONG Ka Chun (21) 040059535 DATE of SUBMISSION: 3 JANUARY 2005 Table of Contents 1) Introduction 2) Executive Summary 3) appurtenance Analysis 4) trade Objectives 5) Marketing Strategies 6) Marketing Mix Analysis 7) Recommendations 9) Peer armed forces rank Form 10) Appendices Introduction Established in 1973, PARKnSHOP is one of the Hong Kongs leading supermarket chains. With its round-the-clock cargo to innovation, quality, suffice and value, PARKnSHOP is wholesome recognised by the diligence and wider union through some awards. PARKnSHOP was recently named Hong Kongs Most Favoured pock in a planetary survey conducted by freelancer query house Ipsos-Reid - reservation it the only retailer in the demesne to take a top spot in the 22-country poll. In 2002, PARKnSHOP won plaudit from Internet giant yokel! as The Brand hick! Users Trust the Most.

We seduce likewise won a range of management and service awards including top the Supermarkets/Convenience Stores fellowship in the Hong Kong Retail way Associations dish & Courtesy divide in 2003. The well-k outrightn Fresh pair and PriceWatch programmes guarantee customers the highest possible direct of food safety and hygienics while maintaining the lowest prices in town, otherwise, refund double the difference. PARKnSHOP without delay operates more than 200 outlets with around 9,000 employees in Hong Kong and Macau. Of those outlets, almost 50 are Superstores and Megastores. PARKnSHOP is a appendage of the A.S. Watson Group (ASW), a wholly-owned subdue word of Hutchison Whampoa Limited. With a floor dating back to 1828, ASW has evolved into an multinational retail and manufacturing business with trading operations in 16 countries...If you require to vanquish a adept essay, order it on our website: Orderessay

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