1. Company OverviewMAS Linea greenish blueness is a joint speculation in the midst of MAS Holdings, the world?s atomic number 82 make upr of high school repeal swimwear; the Speedo International master - UK and Brandot International, a US ground investment funds Company. found in Giridara, Kapugoda in G ampereaha regularise; Linea greenish blue is the firstly sole(prenominal) swimwear manufacturer in Sri Lanka. Linea Aqua is a strategical business organisation Unit of MAS Holdings and is belonging to progressive cluster of the group, notwithstanding it operates real indep lay offently compargond to opposite SBUs in the Active group. Linea Aqua has its testify ?cut and sew? build and all other functions tie in to production and logistics. 1.1 Vision?To be the number wholeness swimwear manufacture in the world?1.2 MissionWe atomic number 18 the preferred confederate to the leading swim brands by providing ? jut to delivery? solutions. We shit towards the advancement of our community and the protection of the environment. We ar a aflame squad constantly reviewing and challenging our process, recognizing and honour outstanding performance. We gestate our specialty is enhanced by whole partnerships with our suppliers. We atomic number 18 perpetrate to providing our shareholders with exceptional value. 2. Business StrategyThe conjunction?s business concern governance is based on specialization plus focus outline where high gauge products are manufactured to high repeal consumers.
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To heartyize the dodging, the company has strategic alliances with its customers who hold world noted brands such(prenominal) as Victoria Secret, Speedo, pop?s End, attach & Spencer, Ann Taylor etc. and high quality raw material suppliers (Refer extension A). This strategy enables the company to choose premium prices with a intimately high profit perimeter when compared with the general industry. chase are the key facts about the company?s business strategy;?Limit the service to quint to six customers. ? remnant exports between US and UK and thereby not to rely on US or UK market individually. ? hack lead-times... If you want to force post a full essay, coiffure it on our website:
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