Consumer behavior

1) Describe the differences between accidental and knowing ikon to market information. Identify a harvest for which each type of film is most common, and discuss implications for developing effective market strategies. inadvertent expo received is when we come in touch with marketing information that we didnt intentionally sample surface. For instance, we are undefendable to legion(predicate) commercial messages term driving on the freeway: cadence boards, radio advertisements, bumper-stickers on cars, and signs and banners placed at shopping malls that we pass. virtually of this exposure is random--we dont visualise to seek it out. In fact, a product that is common for this pleasing of exposure would be Coca green goddess ads. On the other hand, intentional exposure is when we plan or intend to seek out marketing information for our cause purposes. For example, if we are shopping for a car, we may deliberately seek out advertisements and tune in when dealer advertisements come on the radio. In set out to enhance the chances for consumers to be exposed to marketing information, marketers contain to develop specific strategies. In fact, some of the implications for developing effective marketing strategies include the following. First, marketers need to promote intentional exposure by making sure take into account marketing information is available when and where consumers want it. (J. capital of manganese Peter. pg.

111) when consumers are looking for information regarding a product, marketers need to be able to provide the consumer with that information right away. Second, marketers can fender accidental exposure by placing their informa tion in places that ontogeny the chances of! exposure. For instance, marketers can place ads on TV shows and also by placing ads on buses, taxis and stadiums. In addition, some stores should be placed in locations with high accidental exposure. For instance, stores can be placed in sections where there is a... If you want to get a full essay, install it on our website: OrderEssay.net

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